Tips on Improving User Experience

By improving your website to offer a better experience to visitors, you will not only improve user satisfaction but you will also improve your ranking in search engine results pages (SERP). Yes, you read right. The more happy visitors you have, the better you will rank in SERP. So start working on improving user experience as soon as possible. And be sure to include:

Relevant, up-to-date, informative and engaging content. Web users appreciate quality content that provides relevant and up-to-date information about the topic of interest. Be sure, however, to keep in mind that they also appreciate “scannable” content. Besides providing quality content, you are therefore also advised to organise it in a way that it can be easily scannable design , for example by using subheadings, bullet points, etc.
Easy navigation. It is of utmost importance to make it easy on your website visitors to move around and browse effortlessly through different categories of content as well as products and services. After all, how do you plan to sell anything if potential customers are having difficulties browsing your website?
Fast loading. Web users tend to be highly impatient. If the website doesn’t open fast enough, they may decide not to wait and check out the next one instead. This means that you could be losing a lot of clients/customers if your website is loading slowly.
Responsive design. The number of web users accessing the Internet via smartphones and other mobile devices is growing at a rapid pace. And it is expected to continue to grow in the future as well. If your website doesn’t have a responsive design yet, it is a good idea to make it friendly to mobile users in the shortest time possible.
Accessibility for people with disabilities. Everyone should have equal access to your website including people with disabilities such as poor eyesight or blindness, impaired hearing, intellectual/mental problems and disabling medical conditions.

Remember, happy visitors mean higher SERP ranking which in turn means more visitors. And more visitors mean more potential buyers. You are advised to have your website periodically evaluated for user-friendliness by an expert and implement all the recommended measures to enhance user experience.